How To Make The Most Of A Business Networking Event

Jan 03 2017

Business networking events offer you a great opportunity to meet entrepreneurs and industry leaders, generate high quality referrals or get new customers. However, if you do not attend the right events or fail to efficiently communicate with the potential referrer groups, you may not be able to turn the event into a profit-generating source for your business.

Here are some of the reasons you should get yourself enrolled in business networking events:

  • To improve your business’ visibility
  • To advertize your products and services
  • To stay updated with the latest industry trends
  • To connect with the influencers in your industry
  • To identify the requirements of your target market
  • To spread out your marketing message to the masses

 If you are planning to attend a business networking event in Houston, TX, here are some tips that will help you make the most of the opportunity:

Prepare Yourself

When you enroll yourself for a networking event, you are provided with a copy of the agenda and key speakers. This allows you to plan your strategy prior to the event so that you have a clear idea about how you need to go about. Make sure you create a list of all the attendees you want to network with, the sessions that you want to attend and how you intend to promote your business. Also, in you have not attended a networking event before, setting a goal for getting the minimum number of referrals may help to make everything more feasible.

Connect Through Social Media Platforms

Most often, networking events have a dedicated social media group or an online community to be joined by the attendees. You can also enroll in such groups to participate in discussions or polls and share your knowledge with other people. In addition, you may also be able to interact with other participants of the event, get feedback from them and connect with some potential referrals during the process.

Go Beyond Your Comfort Zone

Another mistake most business owners make is failing to develop connections with their fellow attendees at the event. If you do not feel comfortable interacting with new people, you may not be able to gain positive results from a business networking event. It is important that you step out of your comfort zone and form connections with people who are unknown but can potentially get more customers for your business.

Introduce Yourself

The best way to start networking at a business event is by introducing yourself. Let other attendees know about your company, objectives, key products/services and their benefit for the customers. You can even create a presentation or short video so that the attendees are better able to understand the USP of your brand. This will give them a stronger reason to refer your products and services to other business owners or potential customers.

Be Strategic In Your Approach

It is of no use to attend a networking event and simply hand over your business card to everyone you meet there. Unless people have the assurance that your business is reliable and credible, they would not refer it to the customers. Therefore, you need to have a strategic approach to convince them about the usefulness of your products or services. Do some homework on what you will speak about, which aspects you intend to cover and what industry you are planning to target. Focus on communicating with those entrepreneurs who are related to your audience or industry in some way.

Maintain Contact After The Event

After the networking event is over, review the connections you have formed and evaluate if you want to follow up on them. Get in touch with them through phone calls, emails or social networking platforms to build a strong networking relationship. Thank them for their support and any referral that they get for your business.

If you are looking for the best business networking events, consider Houston LEAD. We organize various monthly and weekly events to help you to interact with other business owners in Houston, TX. For more details about the chapters offered, you can call at (281) 778 - 6661 or visit. 11 Tayside Track, Missouri City, TX 77459.