Peer Support Group: Do's And Don'ts For Participants

Feb 01 2017

Peer support groups have become one of the most important sources of lead generation for business professionals. They get a chance to share opinions, get advice and participate in discussions with like-minded people from different as well as non-competitive industries. Getting reliable feedback, appreciation and encouragement also boosts self-confidence as well as directs you towards bigger success. Entrepreneurs can gain a number of other benefits by enrolling themselves in a peer support group. Some of these are:

  • Build strategic business alliances
  • Network with other business professionals
  • Increase brand awareness
  • Expand knowledge base
  • Get information about the latest industry trends and best practices
  • Explore opportunities for personal growth
  • Position yourself as industry leader

In order to make the most out of a peer support group, it is important that you attend regular meetings and leverage on the every possible opportunity to generate leads fro your business.

Given here are some of the important do’s and don’ts that must be followed by the participants of a peer support group:

Be Prepared

A peer support group is not just meant for meeting other business professionals. Rather, it aims at exploring new business opportunities, generate leads and capture prospects. Therefore, you must prepare yourself to approach other members with complete confidence and leave a lasting impression on them. Gather information about all the participants to identify the ones that are most relevant to your industry or target audience.

Introduce Yourself

Start by giving your formal introduction to the participants of the peer support group. Provide information about your company, how you started, the products and services that you offer as well as your long term business objectives. Highlight the USP of your business and why they should further refer you to the target customers.

Listen To Others

Co-operation and mutual understanding is the key to a successful peer support group. After you have shared the information about your products and services, you should maintain patience as well as listen to other members. Being disinterested after you have spoken may seem to be rude to the other members, making them unlikely to get referrals for your business. 

Take Feedback Positively

When you share your opinions and experiences, other members are bound to give feedback on it, whether positive or negative. You should be prepared to take all types of feedback in a positive manner and work towards converting it into a growth opportunity. Answer the questions of participants, clarify their doubts and convince them about the quality as well as usability of your products/services.

Stay connected With The Peer Support Group

Simply meeting the peer support group once a week is not sufficient to develop long lasting networking relationships. It is important that you stay in touch with them through either through phone or email. You can also take advantage of social networking websites to further boost your connectivity with the peer support group. 


Spend Too Much Time Off Topic
While introducing yourself, make sure you stick to the point and do not waste time on irrelevant topics. Follow a strategic approach to provide the most important information to the participants in a way that keeps them engaged throughout the session. Speak in a confident tone that compels the members to be attentive towards what you are saying.

Interrupt Other Speakers
Do not interrupt when other members are speaking about their business. In case you have any doubts or queries, let them complete and wait for your turn to ask. Interrupting them or speaking against them may turn leave a negative impression on other members as well.

Be Too Salesy In Your Approach

Merely focusing on getting more sales and profits during peer interaction is not a good idea. You should work towards building trust, credibility and authority among the participants. Let them gain knowledge about your company and goals so that they are convinced about the quality of products/services that you offer.

If you are looking for a peer support group, look no further than Houston LEAD. We offer various chapters comprising of business professionals from a wide range of industries such as finance, health care, personal care services, IT etc. For more information about enrollment in the peer support group, feel free to call us at (281) 778 - 6661 or visit our office at 11 Tayside Track, Missouri City, TX 77459.